this is a violation and Amazon can close your account for this… because you are delivering an item that is not the same that is being advertised… it’s simply another brand.
No, you cannot sell an item on a branded listing that is not branded by the brand owner.
It sounds like you might have a generic item.
Can I sell same item on Amazon?
Amazon’s catalog is structured so there is a single page for identical items for sale by multiple sellers. Amazon uses [Detail Page Control. If he is selling the exact same item as you then he NEEDS to list it on your listing. It is not your listing.
Can you sell someone else’s product?
Certain companies that do make products or services will commission other companies or individuals to sell the items—it is called affiliate selling. If you sell a company’s product on your website, you get a portion of the sale without ever having to touch or deliver the item.
Can I sell unbranded items on Amazon?
Without Brand registry even You can now able to sell Unbranded Generic product item on amazon through GTIN exemption and you can list Non Branded products whether you procure it from Local Market or import non branded Items.
Is rebranding a product legal?
Unless you have a written agreement with the original manufacturer to repackage and rebrand their product, the answer is yes on both counts. Most manufacturers take a very dim view of such practices and will usually press legal action if you are caught. The resulting financial penalties can be severe.